I have on my desk a catalog offering LDS products for sale. There is, of course, the Truth——for which we Latter-day Saints hold patent and distribution rights— but also a great deal of fiction, stoutly adapted to the requirements of truth. And there is much, much more, a bewildering array of devotional arts and crafts that tempt me to speculate about the laws and forces that govern this market.

Neal Chandler, Julie Curtis