In addition to being uniquely american religious movements, the lDS Church and Church of Scientology were founded by individuals who perceived themselves as offering a unique theological or spiritual corrective. Joseph Smith re-established the one true Christian church, and l. Ron Hubbard’s techniques of dianetics and Scientology put forth a spiritual view of humans that challenged the materialism of modern psychology and psychiatry. This presentation offers a comparative analysis and critique of recent marketing efforts by both churches to introduce the public to ordinary Mormons and Scientologists via the “i am a Mormon” (httP://mormon.org/PeoPle/) and “i am a Scientologist” (httP://www.SCientology.org/) campaigns

Donald Westbrook