“I Am A Mormon” And “I Am A Scientologist”: Recent Marketing Efforts In Mormonism And Scientology

In addition to being uniquely american religious movements, the lDS Church and Church of Scientology were founded by individuals who perceived themselves as offering a unique theological or spiritual corrective. Joseph Smith re-established the one true Christian church, and l. Ron Hubbard’s techniques of dianetics and Scientology put forth a spiritual view of humans that challenged the materialism of modern psychology and psychiatry. This presentation offers a comparative analysis and critique of recent marketing efforts by both churches to introduce the public to ordinary Mormons and Scientologists via the “i am a Mormon” (httP://mormon.org/PeoPle/) and “i am a Scientologist” (httP://www.SCientology.org/) campaigns

Donald Westbrook