LDS Church Media Coverage and Image

LDS Church Media Coverage and Image Growing media coverage of the LDS Church, its members and practices, creates some interesting situations for the Church and its image. Church leaders frame political issues as moral causes and call for support. Church public relations must explain the distinctions between mainstream Mormonism and splinter groups making headlines. Church involvement in political issues can cause ripples and tensions overseas. How does the Church redirect or appropriate the media scrutiny directed at it? What are the consequences of heightened media scrutiny, and how does the Church respond? How does it handle unintended consequences of its efforts or decisions?

Rory Swensen, Rod Decker, Peg McEntee, D. Michael Quinn