Do you not feel guilty enough? Does the terror of hell not hang over you every hour? Do you not obsessively search your memory for past sins that could keep you out of heaven? Fear not! Spencer Kimball has a book for you. Yes, my friends. Sunstone advertised the Miracle of Forgiveness. (Can you spot the Freudian typo?)

But, to make up for it, in 1979, the Sunstone history calendar gave Sports Illustrated magazine a great idea. The swimsuit issue!

You want a closer look? Well, OK.

And we also started what would turn out to be our best moneymaker. Meaning we didn’t lose money on it.

A book of cartoons by Calvin Grondahl called Freeway to Perfection. It was the first Mormon cartoon book ever published. At first, Deseret Book was going to stock it. Then they actually read it and turned their righteous noses up at us. Then they saw how well it was selling in all the other Mormon bookstores and the Spirit whispered to them that they should not let pride stand in the way of making money for the Lord.
And speaking of humor, Sunstone was pleased to take some of the cash Deseret Book had made from Freeway to Perfection to advertise this great milestone in unintentional humor.

Now, if you’re around my age, this next image will bring back some memories.

Anyone who was anyone in Young Men and Young Women had one of these to carry their stick of Judah and Joseph. It was originally called the Scripture-Tote, and it could attach easily to bicycle handlebars. And it only got more stylish from there.
Meanwhile, other fledgling magazines were looking with awe at Sunstone, which had published more than a dozen issues without going the way of the Nephites, and they wanted in on the action. So, they started advertising with us.
Some of them included Mormon Sport! How would you like to travel around the world following LDS athletes?

Utah Holiday Magazine, which, my great-uncle Paul Swenson edited for many years.

And then there was BYU Sports, which was totally different from Mormon Sport.

And Network Magazine, which was aimed at Utah businesswomen.

Even the great Smithsonian magazine felt that it could boost its subscription numbers by advertising in Sunstone.

