Publishers wanted to get into the pocketbooks of Sunstone readers as well. Soon we started receiving ads from Bookcraft who hit our audience exactly with books by Eugene England and Truman Madsen.

But then someone must have exercised unrighteous dominion and lost his priesthood because their next offering tried to get us on the Boyd Packer boat. Yeah. That didn’t work out.

But lo, a new publisher arose called Signature Books.

And behold, it had two former Sunstone editors on its board. They knew what we were interested in reading about.

But you didn’t have to be a publisher to sell your books in Sunstone. For example, this guy who was known as Dr. Iron.

Or Samuel Taylor, author of the story that Disney’s movie The Absent-Minded Professor was based on, selling his collection of John Taylor’s documents.

Or some blasphemer named Pat Bagley selling salamander T-shirts.

Or the one and only Carol Lynn Pearson advertising her runaway bestseller Good-bye, I Love You.

Or, for a much wider audience, this gem about the “Adam-God Theory.”

Or this report on Rush Limbaugh and Howard Stern—working together to bring about the end of days. Ah, the good old days, when left and right worked together.

Or, if you’re looking for a door stop that will stop all doors, you could pick up The Sealed Portion of the Brother of Jared, weighing in at 1200 pages … in the first volume. The second volume a mere 1600 pages. These are still available on Kindle, by the way.

At some point, it seems that the question became, “Just how niche could Sunstone advertising possibly get?” How about Collected Discourses—the DVD extras of the Journal of Discourses.

Or animals and the gospel?

Or farms for sale in Far West, Missouri?

Or this request for information on Patriarch Judson Tolman. Sunstone ads could be a warren of rabbit holes.